Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.
By design, social media is internet-based and gives users quick electronic communication of content.
Content includes personal information, documents, videos, and photos.
Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.
It’s against that back ground that a one Arnold Baheirwe has turned the tables around to become the most popular social media influencer in our milky City.
Arnold who is known by his social media name ‘OmunyaMbarara’ is reaping big from social media.
What other youth are seeing as a mere platform for just networking and fun, OmunyaMbarara looks at it as a cash cow which is taking him to greater heights.
“I realized that Mbarara city had a great potential with it’s younger population and wanted to make money out of social media, as I speak now I am a free Lance brand ambassador, digital influencer based in Mbarara” Baheirwe told Mbarara News in an exclusive online interview.

Arnold who works with prowess Communications also doubles as an ambassador for an online music website bantuHits.There is no doubt his online prowess has revolutionarized the online media advertising in Mbarara.
As a content creator ,he has his own running Hashtag #TedTweetLive and has promoted our city tremendously with his huge online following mostly on Twitter.
“Social media improves brand awareness, consumer interaction with brands, product visibility and marketing. I advise all companies to invest in youth like me who are trying to earn a living using their smartphones and the numbers on social media don’t lie,they will get their value for money” Mr Baheirwe added.
There is no doubt social media is the cheapest mode of marketing and with the emergence of these social media influencers like Baheirwe,youth are destined to reap big if they take his route of innovation.
Follow ‘OmunyaMbarara’ on Twitter @arnobaheirwe,@Omunya_mbarara on Instagram to support his great initiatives of promoting Mbarara City